Ask, Analyse, Action runs inside a broader behavioural science and human-centred design framework: Investigate, Design, Test.

We set clear goals and how we’ll measure them, combining relevant quantitative and administrative data, in-person investigation, and our digital approaches. We work in partnership to create:

• A shared innovation team: Colectiv specialists embedded alongside your staff.
• Embedded feedback loops: Frontline staff and service users shape every stage.
• Hands-on collaboration: Workshops, co-design, and review meetings where decisions are made together.

We bring the tech, analysis, and research skills; you bring context, expertise, and relationships. Together, we will investigate, design and test to achieve measurable impact.

Start with a ground-truth picture of behaviours, motivations, and the system to focus the work.

• Ask: Gather insight from those closest to the challenge (AI-assisted interviews, in-person research), combined with relevant quantitative data.
• Analyse: Rapid, researcher-led thematic analysis surfaces patterns that shape strategy.
• Action: Workshops to interrogate the data, and align on priorities.

Example: In Tanzania, we rapidly analysed 26 interviews in 4 hours to understand Mpox awareness. Health workers reported low public recognition, so our recommendation focused messaging on one clear next step: “Call 199 if you have an unusual rash with fever.”

Co-create solutions based on our investigation, and adapt them with rapid feedback.

• Ask: Capture reactions from frontline staff and service users to prototypes.
• Analyse: Identify what resonates, what doesn’t, and why.
• Action: Refine, prototype, and pilot in real contexts - short, focused cycles.

Example: With Waltham Forest, a citizen panel (n=52) highlighted factors that would help new food-waste bins be used more: higher quality bins and seeing the environmental impact. The council adjusted service and comms before full rollout.

Validate what works, and learn why, so you can scale with confidence.

• Ask: Keep listening during implementation.
• Analyse: Combine qualitative insight with monitoring data.
• Action: Adjust, scale, or pivot based on evidence. Where appropriate, we run RCTs against the goals we set together.

Example: In Türkiye we interviewed 152 frontline humanitarian workers in 48 hours about hygiene kits, surfacing crowd-control and targeting issues (“Stampede is a big problem”) and practical kit tweaks. Findings fed directly into the next distribution cycle.