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We combine social research with digital technology to speed up and scale innovation

Our Offer

Human-centered

We can improve services and programmes by listening to the people who use and deliver them.

Behavioural

Innovation is more impactful when solutions are tailored to specific barriers, motivations and social interactions.

Tech-enabled

Technology increases the speed and scale of research, and can overcome barriers such as language.

Rigorous research

Research quality, data privacy and security, and limitations of data are considered at every step of our process.

Our Approach

We run behavioural science and innovation projects led by humans, but powered and scaled by digital technology and AI. We support innovators to investigate, design and test with qualitative data from the frontline. Every project is bespoke, combining new tools with traditional research methods.

Our Technology

We build technology to gather insights from people, and to make this information useful. Our AI qualitative-interviewer captures insights, ideas and feedback in multiple languages. Our interactive dashboard makes it easy to search through this information.

Our Co-Founders

Stewart Kettle

Co-founder and Managing Director

Patricia Lucas

Co-founder and Research Director

Daniel Gardiner

Co-founder and Technology Director

Demo Our AI-Interviewer!

Provide insights on public transport in your area.

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Contact us

Get in touch to collaborate or learn more, we're looking for innovative partners

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